While YouTube has created many millionaires, some of the biggest celebrity earners also make their fortunes through other business ventures.
From beauty brands, acting and fashion lines to restaurants and investment firms, these stars have benefited from their fame in diverse income streams.
This article lists 10 modern celebrities who have transformed their personal brands into successful companies that generate massive wealth.
Top 10 Celebrities Earning Millions Outside YouTube
Many top celebrities, such as Oprah Winfrey, MrBeast, Rihanna, Bhad Bhabie, and others, earn millions of dollars through various sources, except YouTube.
| Celebrities | Profession | Earning Sources |
|---|---|---|
| Oprah Winfrey | Media Mogul | Media empire, production company, magazine, endorsements |
| MrBeast | Content Creator | Brand deals, merchandise, Feastables, MrBeast Burger |
| Rihanna | Singer/Entrepreneur | Fenty Beauty, Savage X Fenty, music royalties |
| Bhad Bhabie | Rapper | OnlyFans, music streaming, brand partnerships |
| Dwayne “The Rock” Johnson | Actor/Entrepreneur | Movies, Teremana Tequila, Under Armour deals |
| Robert Downey Jr. | Actor | Movie roles, production company, investments |
| Karl Jacobs | Content Creator | Twitch streaming, merchandise, sponsorships |
| Kylie Jenner | Entrepreneur | Kylie Cosmetics, fashion brands |
| Serena Williams | Tennis Player | Venture capital firm, endorsements, investments |
| Kim Kardashian | Media Personality | Skims, beauty brands, reality TV, endorsements |
The table above highlights how these celebrities have built wealth through various business ventures and partnerships.
The detailed breakdown below shows exactly how each star creates multiple income streams beyond YouTube.
1. Oprah Winfrey
Oprah Winfrey has built a $3 billion media empire through her production company Harpo Productions, which produces films and television programs, including The Color Purple and Selma.
Her success comes from The Oprah Winfrey Show, which ran for 25 years and generated billions in revenue. She also owns the Oprah Winfrey Network (OWN), which she sold a majority share to Warner Bros.
Discovery in 2020, and maintains investments in companies like WeightWatchers.Her diverse portfolio includes real estate holdings and strategic business investments that continue generating wealth.
2. MrBeast
MrBeast’s company, Beast Industries, generated $473 million in revenue in 2024, with his chocolate business Feastables producing $250 million in sales and over $20 million in profit.
His media business, which includes his reality show for Amazon Prime Video, produced similar sales but lost almost $80 million. Feastables made millions in its first year and now sells in over 20,000 stores nationwide, including Walmart and Target.
He also earns through brand partnerships, merchandise sales, and MrBeast Lab toy line, proving that content creators can build successful product businesses. Additionally, if you’re really interested in watching his YouTube videos, check out his newest video, which got 2.5M likes on YouTube.
3. Rihanna
Fenty Beauty by Rihanna generated $602.4 million globally in 2023, making it the leading celebrity beauty brand worldwide.
The makeup brand launched in 2017 with 40 foundation shades and gained recognition for inclusivity, earning $72 million in its first month. Rihanna owns 30% of Savage X Fenty, her lingerie brand valued at over $3 billion in 2024, while Fenty Beauty reportedly generates over $1 billion in annual revenue.
Her business empire includes partnerships with the luxury conglomerate LVMH and continues to expand internationally.
4. Bhad Bhabie
Bhad Bhabie, also known as Danielle Bregoli, has earned tens of millions of dollars through OnlyFans since launching her account at the age of 18.
She is originally known for her viral rise from reality TV and later as a rapper, made headlines again when she joined OnlyFans—earning over $1 million within six hours of launching her account. Celebrity creators on OnlyFans like her are redefining how public figures monetize their influence beyond traditional entertainment. Her bold move showcases how creator-led platforms are unlocking massive income streams for Gen Z stars.
She has publicly shared receipts showing significant earnings from the platform, claiming to have made over $52 million. Her income also comes from music streaming, brand partnerships, and social media monetization.
5. Dwayne “The Rock” Johnson
The Rock co-founded Teremana Tequila in March 2020, which sold 300,000 cases in its first year and is projected to sell 600,000 cases annually.
The brand could be valued at around $3.5 billion, with Johnson potentially owning a 30-40% stake worth over $1 billion. He also earns around $100 million annually from movies and endorsements.
The $50 million for his 2024 film Red One is one of the largest upfront salaries ever. His business ventures include Seven Bucks Productions and partnerships with major brands like Under Armour and Apple.
6. Robert Downey Jr.
Robert Downey Jr. earns more than $350 million through his production company, Team Downey, which has produced successful films and television series, including the Sherlock Holmes franchise.
His earnings from Iron Man alone totaled approximately $435 million throughout the Marvel Cinematic Universe. He founded the FootPrint Coalition venture fund, which focuses on sustainability startups.
This includes investments in companies such as Ynsect, 1Password, and Cloud Paper. According to USA Leaders, his diverse image includes real estate worth more than $50 million and technology investments in eco-friendly companies.
7. Karl Jacobs
Karl Jacobs’ estimated income is between $1 million to $5 million. His Twitch channel generates thousands of dollars monthly from subscriptions, donations, and ad revenue.
He also earns around $40,000 per month from brand partnerships with companies such as Adidas, G Fuel, Red Bull, and Uber Eats, as well as approximately $2,000 per month from merchandise sales through collaborations.
Karl Jacobs’ income includes sponsorships, merchandise, and partnerships with major gaming and content creation companies.
8. Kylie Jenner
Kylie Jenner sold 51% of Kylie Cosmetics to Coty Inc. for $600 million in 2019, though the company’s valuation has declined since then due to falling e-commerce sales and increased market competition.
She earns between $40 million and $100 million annually from various business ventures and endorsement deals. Her income streams include The Kardashians’ reality show, which earns $7.5-8.3 million per season,
The social media posts are worth over $2 million each, and real estate holdings are valued at over $80 million. She has also launched Kylie Skin, Kylie Baby, and fashion brand Khy to diversify her business portfolio.
9. Serena Williams
Serena Williams earns approximately $340 million through her venture capital firm Serena Ventures, which actively invests in startups and emerging companies.
She still maintains deals with numerous brands even after retiring from professional tennis in 2022. Her businesses include Nine Two Six Productions, a multimedia company launched in 2023, and Wyn Beauty cosmetics, launched in early 2024.
Her investment portfolio and business partnerships continue generating income beyond her tennis earnings. This proves that athletes can successfully transition into entrepreneurship.
10. Kim Kardashian
Kim Kardashian founded Skims in 2019, which is valued at over $4 billion as of 2023, and previously founded KKW Beauty and KKW Fragrance in 2017.
She earned hundreds of millions from various business ventures and became a billionaire in 2021. Her income streams include reality television, social media endorsements worth millions per post, and real estate investments.
She also launched Skky Partners, a private equity firm, in 2022 and continues earning from her shapewear and beauty companies. Kim also made an appearance at the 2025 Met Gala.
Moreover, you would like to know that Kim Kardashian invested in Crypto once, just like MrBeast. However, she is not currently promoting Crypto assets.
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Conclusion: Oprah Winfrey Is One Of The Top Millionaire Earning Beyond YouTube
These success stories show that celebrities’ wealth extends far beyond entertainment earnings. From Oprah’s media empire to MrBeast’s chocolate business, each star has made strategic business decisions and authentic brand building.
Their diverse approaches show that celebrity status, when combined with innovative partnerships and a genuine market, can generate wealth that outlasts any single platform or trend.
FAQs
Through diverse business ventures, including beauty brands, production companies, streaming platforms, merchandise sales, real estate investments, and strategic partnerships with major corporations.
Kim Kardashian leads with $1.7 billion, followed by MrBeast at $1 billion, both primarily from business empires beyond traditional entertainment.
MrBeast generates approximately $50 million monthly, with significant income from Feastables chocolate business, Beast Burger, merchandise, and various brand partnerships.
Karl Jacobs has accumulated between $1-5 million through Twitch streaming, brand sponsorships, merchandise sales, real estate investments, and passive income streams.
Kim’s $1.7 billion wealth comes from the Skims shapewear brand, SKKN beauty line, reality TV earnings, and strategic investments in various ventures.
