When you’re handing out millions to strangers and planting 20 million trees, people start wondering about your money moves. For YouTube titan MrBeast (Jimmy Donaldson), those moves apparently include a quiet but substantial stake in crypto.
While he’s not exactly pasting Bitcoin logos all over his thumbnails, the evidence shows the 26-year-old content king has been building a crypto portfolio that would make plenty of finance bros jealous.
MrBeast’s Confirmed Cryptocurrency Holdings
Let’s know about MrBeast’s investments in crypto:
Bitcoin: A Multi-Million Dollar Near-Miss
Picture this: Your house gets broken into, the thief grabs your TV and… completely ignores the piece of paper with access to millions in Bitcoin sitting right next to your laptop. That’s exactly what happened to MrBeast, who casually mentioned in an interview that he had around $2 million worth of Bitcoin that nearly vanished during a burglary.
“The guy was more interested in stealing my blanket than the fortune sitting in plain sight,” MrBeast joked during a podcast appearance, seemingly unfazed by his shocking lapse in security. For someone who meticulously plans videos down to the second, his cavalier approach to crypto security feels wildly out of character.
NFT Investments: From Digital Punks to VeeFriends
Back in February 2021, while most of us were still figuring out what NFTs even were, MrBeast was already buying CryptoPunks. Not just one or two—he scooped up eight of them after Gary Vaynerchuk pitched the concept during what sounds like the world’s most expensive Zoom call, featuring dozens of millionaires and billionaires.
While MrBeast has expressed interest in crypto and NFTs in the past, he’s not the only high-profile personality involved in the space. The world’s richest person Elon Musk own crypto, including major coins like Bitcoin and Dogecoin, often influencing market trends with his tweets and public comments. This alignment of influential figures with crypto investment adds further credibility and curiosity for creators like MrBeast to explore digital assets.
The CryptoPunks gamble paid off spectacularly. MrBeast later flipped these digital collectibles for 20-30 times what he paid, then rolled those profits straight into Gary Vee’s VeeFriends NFT project. Not a bad day’s work for clicking “buy” on some pixelated characters.
XCAD Network: Betting on Creator Coins
MrBeast isn’t just buying crypto—he’s backing the infrastructure. In May 2021, he joined fellow YouTube heavyweight KSI as an investor in XCAD Network, a platform that lets creators mint their own tokens and NFTs.
The investment makes perfect sense when you think about it. As one of YouTube’s biggest earners, MrBeast understands the creator economy better than most. XCAD essentially lets creators print their own money through tokenization—something that probably sounds pretty appealing when you’re building a content empire.
Interestingly, despite backing the platform, MrBeast hasn’t launched his own creator tokens yet. Just imagine what a “Beast Token” could be worth with his rabid fanbase.
MrBeast’s Crypto Collaborations and Promotions
Remember that video where people stood in a circle for days competing for $500,000? Hidden in that 2021 viral hit was a pretty substantial Coinbase promotion that had MrBeast giving away Bitcoin to contestants and viewers alike.
The deal was straightforward: contestants who left the circle early got $2,000 in Bitcoin as a consolation prize. Viewers who signed up for Coinbase using his code “MRBEAST” received $10 in Bitcoin and entry into a sweepstakes for $100,000 in Bitcoin.
MrBeast pumped the promotion hard on Twitter too, creating the hashtag #CoinBeastSweepstakes and instructing his army of followers to enter. The campaign must have driven insane sign-up numbers for Coinbase during the height of crypto fever.
But here’s where things get interesting: MrBeast has since scrubbed the Coinbase section from that video. Maybe his lawyers got nervous, maybe he soured on crypto promotion, or maybe Coinbase just stopped cutting checks. Whatever the reason, the crypto plug disappeared faster than contestants in his elimination challenges.
The Evolution of MrBeast’s Crypto Game
MrBeast’s crypto journey feels like it’s gone from “TO THE MOON!” enthusiasm to a more calculated approach. His early moves happened during the frenzied 2021 bull market when everyone from Tom Brady to Paris Hilton was hawking NFTs and exchange partnerships.
The disappearing Coinbase promotion hints at a more cautious stance now. While many influencers got burned promoting sketchy tokens that later crashed, MrBeast seems to have avoided the worst pitfalls by focusing on established assets and platforms.
He’s clearly not abandoned crypto—that multi-million Bitcoin stash presumably still exists—but he’s keeping it at arm’s length from his main brand. Smart move for someone whose audience includes countless kids and teens.
MrBeast Among Celebrity Crypto Investors
When it comes to celebrities in crypto, MrBeast isn’t even close to the loudest voice in the room. While Snoop Dogg is building in the metaverse and Tom Brady is pushing NFTs in Super Bowl commercials, MrBeast has taken a relatively low-key approach.
This puts him in interesting company. He’s not a crypto evangelist like Mark Cuban or a market-moving tweeter like Elon Musk. Instead, he falls into the camp of savvy celebrities who invest in the space without making it their entire personality.
What MrBeast’s Crypto Portfolio Reveals
The way MrBeast handles crypto tells us a lot about his broader business instincts:
- He plays multiple angles: From Bitcoin to NFTs to creator economy platforms, he’s not putting all his eggs in one crypto basket.
- He follows smart money: Getting into CryptoPunks through Gary Vee’s recommendation shows he values insider knowledge and moves within networks of successful people.
- He invests in what he knows: Backing XCAD makes perfect sense for someone whose fortune comes from content creation.
- He knows when to step back: Removing crypto promotions when the regulatory climate changed shows awareness of reputational risk.
The Impact of MrBeast’s Crypto Involvement
With a following larger than most countries’ populations, MrBeast’s crypto moves matter. His 2021 Coinbase promotion likely created thousands of first-time crypto users who signed up just because their favorite YouTuber suggested it.
Yet, unlike the influencers who shilled tokens that later crashed to zero, MrBeast has kept a responsible distance between his main content and his crypto activities. You won’t find him pushing questionable DeFi projects or telling kids to mortgage their future on speculative coins.
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Conclusion: MrBeast Invests in Crypto and has A Portfolio of 2 Million
MrBeast’s approach to crypto feels refreshingly normal for someone whose entire career is built on excess. He’s not throwing millions at random tokens or pivoting his brand to blockchain evangelism. Instead, he’s making calculated bets on established assets and technologies that complement his core business.
For the millions of young fans who hang on his every video, that measured approach sets a better example than the crypto hypebeasts promising overnight riches. As both the creator economy and cryptocurrency markets continue maturing, MrBeast’s position at the intersection of these worlds makes him uniquely positioned to benefit—whether he’s shouting about it in videos or not.
The next time you watch him bury someone alive for 50 hours or give away an island, remember: behind those outrageous stunts is a businessman with millions in digital assets who’s playing a much longer, quieter game in crypto.
Hi, I’m Richie! I write about finance and entertainment, blending insights with engaging stories to guide you through complex financial concepts and exciting media trends. Whether it’s smart investments or blockbuster entertainment, join me to make informed choices and add a little fun to your day!